from AP via The Arizona Republic

Man credited with creating Doritos dies in Dallas

Sept. 26, 2011 11:18 AM
Associated Press

DALLAS – Arch West, a retired Frito-Lay marketing executive credited with creating Doritos as the first national tortilla chip brand, has died in Dallas at age 97.

A statement issued by the West family says he died Tuesday at Presbyterian Hospital in Dallas. A graveside¬†service is scheduled for Oct. 1. Daughter Jana Hacker of Allen tells The Dallas Morning News ( the family plans on “tossing Doritos chips in before they put the dirt over the urn.”

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