from Writing Without Paper

Sotheby’s Launches ‘Your Art World’

It changes you, the best art.
~ Collector James Frey

Ever wonder what it takes to make, buy, and sell art? Sotheby’s, international art cataloguer and auction house, has created an online series Your Art World that currently comprises four short films intended to demystify or at least offer some insights into the creative process and collecting, buying, and selling art. While undoubtedly serving Sotheby’s own promotional and marketing needs, the series is worth a look (it’s received its fair share of press, too, most recently a write-up in The Washington Post):

✦ The Artist ~ The creative process is discussed by the internationally known artists Jeff KoonsRonald VenturaCai Guo-Qiang, and Amy Granat.

✦ The Collector ~ Art collectors Guiseppe and Daniel Eskenazi ofEskenazi Limited, a Chinese art dealer based in London, Kip Forbes of Forbes Publishing, writer James FreyAdam Lindemann, and Budiardjo Tek, president/director of Sierad, a poultry-based food company in Indonesia, speak about their passion for art, what motivates them to collect, and what they’ve learned in competing with others for the art treasures they want.

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[ click to watch Your Art World @ Sotheby’s ]