Sorority Girls Are Cashing In Big for Their Viral Rush Videos
Like college athletes earning brand endorsements, sororities are now the target of companies looking to advertise products on social media
Blythe Beardsley and her fellow Kappa Kappa Gammas were looking to reach sorority hopefuls when they posted a choreographed dance set to “The Sweet Escape” by Gwen Stefani in August. The clip ended up reaching far beyond the University of Arizona, with over 38 million views on TikTok, and garnering lots of comments about Beardsley, who is front and center in the dance formation. “Blythe could steal my man and I would be the one to say sorry” one person wrote.