Paramount’s Make-or-Break Deal Week Begins
A CEO shake-up, the home stretch of a takeover offer, a critical carriage negotiation and key advertising talks are colliding at the same time — and could decide the future of the storied company.
BY ALEX WEPRIN
It’s the moment of truth or consequences for Paramount Global.
The entertainment giant, controlled by Shari Redstone via her family’s National Amusements holding company, is in the middle of arguably the most fateful week in its history, with critical business decisions set to collide.
On Sunday, the group of David Ellison’s Skydance, Gerry Cardinale’s RedBird Capital and KKR submitted a “best and final” offer that would see them acquire National Amusements and merge Paramount with Skydance, infusing the company with fresh cash and installing a new leadership team.