from The Wall Street Journal

Parents Hire $4,000 Sorority Consultants to Help Daughters Dress and Impress During Rush

Getting into sororities is nearly as tough as entry to top universities; ‘Be trendy but not too trendy, modest but not too modest, fit in but be unique’

By Tara Weiss

Women lining up for a sorority tour last year at the University of Nebraska in Lincoln, Neb. PHOTO: NOAH RIFFE/ASSOCIATED PRESS

Sorority rush at the University of Georgia kicks off in August, a lousy time to wear makeup.

“You need to do it in a way that’s appropriate in southern humidity or else you’re going to have orange rivers running down your face,” said Trisha Addicks. She recommends keeping a “rush bag” with deodorant, portable fan, water and face powder.

That’s the kind of practical advice Addicks gives clients of her Georgia-based sorority-consulting firm, It’s All Greek to Me. Showing up in Dr. Martens combat boots, as one client asked about, might not be putting your best foot forward in some sorority circles, she said: “During rush, you’re not going to be confident if you’re wearing them, and everybody else is wearing espadrilles.”

Addicks offers a $600 seminar for women and their mothers to learn the basics about getting into a sorority; $3,500 buys unlimited access to sorority mentors who advise aspirants through every step. She is part of an industry emerging in recent years that sells tips and emotional support to women who want to avoid missteps that threaten first impressions. Sorority consultants cover such topics as what to wear, how to act, what to say and the wisdom of scrubbing potentially off-putting social media posts. 

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