from Social Games Observer

Cross Media: Glu Mobile Announces Partnership with Author James Frey

By Gary Merrett

Social Mobile games publisher Glu Mobile has announced a partnership with Full Fathom Five, the publishing company of best-selling author James Frey, for a transmedia collaboration. “We are thrilled to announce this groundbreaking partnership with James and Full Fathom Five,” said Niccolo de Masi, CEO of Glu. “Glu and James Frey have a shared vision for the future of mobile and transmedia digital entertainment…. Properties will begin as novels and games on smartphones and tablets, with potential expansions for the most successful creations into television and film.”

The first of its kind, Glu and Full Fathom Five will create transmedia content that fans can enjoy as both Social Mobile games and as novels. Full Fathom Five has already experienced success in transmedia collaboration with “I Am Number Four”, a #1 New York Times bestseller for 7 weeks, which was produced into a film by Dreamworks and Disney released earlier this year and grossed $128 million worldwide.  Mr. Frey has written three other #1 bestsellers and has 10 million books in print. His work is published in 39 languages. “I’m thrilled to be working with Glu, an incredible company that makes incredible games. Partnerships like this one are going to be a big part of the future of storytelling and gaming,” said Frey.

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