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How NFTs Are Helping Produce an Animated Series on Wrestling

The Gimmicks is being developed by Sixth Wall and Toon Stars, featuring former WWE stars

By Stephen Lepitak

How NFTs Are Helping Produce an Animated Series on Wrestling
The Gimmicks could be seen as a test case for the sector, writes Stephen Lepitak. Sixth Wall/Toonstars

Remember when Saturday morning cartoons were funded mostly to promote plastic action figures and sugary snacks on television? Well, with adult animated content and potentially future online content, that commercial strategy of how shows are promoted and produced could be set for a revolution that won’t be televised.

The boom of the non-fungible token (NFT) over the last year might have caused a great deal of cynicism as to how viable the purchase of digital IP at eye watering prices might be. But it’s already proving a vehicle for funding online entertainment—with animated series beginning to appear, tapping into the trend.

One such series titled The Gimmicks could be seen as a test case for the sector. Created by the web 3.0 animation studio Toonstar, which will produce 20 short episodes with Sixth Wall, featuring a group of former WWE wrestlers, the series will rely on those buying NFTs connected to the show to access exclusive content. This will test the viability of such a commercial strategy through community building.

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Posted on April 2, 2022 by Editor

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