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from The Hollywood Reporter

Graydon Carter: Life After Vanity Fair and Embracing the Future (Guest Column)

Graydon Carter

E. Charbonneau/WireImage
Graydon Carter (right) with Tom Cruise and Katie Holmes at the 2007 Vanity Fair Oscar party at Morton’s.

Sure, the perks, pleasures and expense accounts of a vanishing print business have been replaced by digital churns and dubious Facebook ads, but the legendary magazine editor — who turned down an offer to run Time — retains his zest for journalism with a new newsletter and an occasional trip to the neighborhood newsstand.

New York was always a magazine city for me. And in some ways it still is. I grew up in Canada, and magazines — Life, Esquire, Time — more than anything else, told me the story of this city, its industry, its might and the people who made it the center of just about everything I was interested in. When I finally made it to New York in the ’70s, the magazine influence was still potent. Time Inc. had its own building. So did Condé Nast and Hearst. Even Newsweek and Forbes did.

There was a huge billboard in the main room of Grand Central, and from time to time one of the newsweeklies booked it. When I would take the train to visit friends up in Westchester County, the platforms were lined with smaller billboards for Time and Newsweek and magazines I’d never heard of, such as Grit (an agricultural supplement that was included in the weekend section of small-town newspapers). My guess was that those billboards were intended to catch the eye of advertising-agency account executives for such brands as Chesterfield cigarettes and J&B scotch as they headed home to bedroom towns like Salem and Bedford.

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Posted on April 11, 2019 by Editor

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