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von Furstenberg III

from WaPo via SFGate

Fashion icon Diane von Furstenberg is ready for her third act

Diane von Furstenberg in her New York office. As the designer tries to step back from the brand she has long defined, she is setting lofty new goals for the future. Photo: Photo For The Washington Post By Jesse Dittmar / Jesse DittmarPhoto: Photo For The Washington Post By Jesse Dittmar

NEW YORK – After more than 45 years in fashion, Diane von Furstenberg has been looking for a graceful exit. She is 71, and she has designed a lot of frocks. But the one that matters most is the classic wrap dress, a few yards of slinky jersey that manage to flatter not all but most figures. It’s not cheap, but it isn’t terribly expensive. It has a knack for being appropriate in a multitude of situations. And it comes with its own empowering narrative: that women can have dominion over their own reality with a single sexy, authoritative dress.

That’s a heck of a lot more than most fashion brands have done for women.

The dress landed her on the cover of Newsweek in 1976. It made von Furstenberg – who married and divorced a European prince and dazzled this city’s disco society – even richer and more famous. It gave her independence.

But now, von Furstenberg is ready to be done with fashion. “I don’t want to do another color palette,” she says. “I’ve had three acts. The first was the American Dream, the young girl coming to New York, the wrap dress, blah, blah, blah. The second: I started over. Now, I’ve been thinking, now is the time for the third act. How do I turn this into a legacy, so the legacy will last after me?”

[ click to continue reading at SFGate ]

Posted on June 4, 2018 by Editor

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