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The Bard

from Inside Hook

Selema Masekela Is on a Mission to Return Surf Culture to the People

The bard of the action sports world chats about African surf culture, his career highlights, and his secret love for Miranda Lambert


Selema MasekelaSelema MasekelaIan – Drachman/Mami Wata

For anyone familiar with the world of action sports, Selema Masekela needs no introduction. The legendary sports commentator was ESPN’s host of both the X Games and Winter X Games for 13 years, has covered both the Olympics and World Cup for NBC Sports, and served as both host and executive producer of VICELAND’s docu-series Vice World of Sports. His voice and visage are inextricably linked with some of the most — if you’ll pardon the expression — “holy shit” sporting moments of the last quarter century.

The son of famed South African jazz musician Hugh Masekela (and an accomplished musician in his own right), Selema has also spent a significant portion of his life on the African continent and has of late been hard at work on Afrocentric surf apparel brand Mami Wata. The term “Mami Wata” translates to “Mother Water” (or “Mother Ocean”) and serves as a powerful moniker to invoke the brand’s celebration of African surf culture as well as their mission to create jobs, grow economies and support youth surf therapy organizations on the African continent. In addition to their range of eye-catching tees, hoodies and boardshorts (all designed and produced in South Africa), Mami Wata also supports said organizations via the book AFROSURF, described as “a visual mindbomb packed with over 200 photos, 50 essays, surfer profiles, thought pieces, poems, playlists, photos, illustrations, ephemera, recipes, and a mini comic, all wrapped in design that captures the diversity and character of Africa.” It’s a dope read and we highly recommend picking up a copy.

[ click to continue reading at Inside Hook ]

Posted on February 9, 2022 by Editor

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