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Streaming Crickets

from SFGate

Spotify podcasters are making $18,000 a month with nothing but white noise

by Ashley Carman, Bloomberg News

Calming sounds of white noise podcasts are bringing in one podcaster $18,000 per month. (Rachel Austin/The University Of Western Australia via AP)
Calming sounds of white noise podcasts are bringing in one podcaster $18,000 per month. (Rachel Austin/The University Of Western Australia via AP)

People on the prowl for a new podcast to consume often go for a stimulating option like a political debate or a true crime mystery to quicken the pulse. But when the din of the world becomes too much, listeners often need the opposite vibe: something soothing and sedating, maybe with the sound of static or falling rain. Perhaps a touch of crickets.

Enter — quietly, on tippy-toes — the white noise podcasters.

While the top of the podcast charts on Spotify and Apple are still dominated by garrulous, jawboning hosts, these days you can also reliably find a smattering of white noise shows appearing in the mix. Relatively new to the podcast scene, the tranquil programs haves names like “Calming White Noise,” “Best Noise Labs,” “Relaxing White Noise” and “Deep Sleep Sounds.”

Who is behind the popular offerings is a bit of a mystery.

[ click to continue reading at SFGate ]

Posted on June 2, 2022 by Editor

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