from Inside Hook

SPY MAGAZINE IS BACK. TRUMP’S NOT GONNA LIKE THE FIRST COVER.

Election 2016 is finally getting the coverage it deserves

BY KIRK MILLER

Esquire has revived SPY, the biting NYC-based satirical mag that ruled the pre-Internet zeitgeist before shutting up shop in 1998.

Now a digital pop-up that’ll run until the end of election season, the new SPY lives on as a channel on the men’s magazine’s website. In a profile, the Wall Street Journal suggests the revived mag will publish five new articles per day.

“Back in the late ’80s and early ’90s, SPY magazine pretty much had the American satirical-journalism field all to itself,” wrote co-founder Kurt Andersen this morning on SPY‘s new site (Vanity Fair’s E. Graydon Carter was the other founder). “Then came the full-blown Internet, Jon Stewart and Stephen Colbert, John Oliver, mainstream journalists getting snarky, and everybody cracking wise on social media 24/7 — some of which SPY prefigured and spawned and influenced.”

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