from The Observer

Who Is Loretta Fahrenholz, the Artist Who Directed Kim Gordon’s New Music Video?

By Helen Holmes

Musician, style icon and provocateur Kim Gordon is practically inextricable from the art world. As the vocalist, bassist and guitarist for Sonic Youth, she helped solidify a streak of 1990s’ cool into an instantly legible visual aesthetic. Now, with the release of her debut solo album on the horizon, this week Gordon released a music video directed by the German experimental artist Loretta Fahrenholz that adds a fascinating new layer of nuance to her combative, bruising body of work. Fahrenholz, who is represented in New York by the gallery Reena Spaulings and in Berlin by Galerie Buchholz, may not be as well known as one of the biggest rock stars in America, but her perspective is just as demandingly intense.

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