from Inside Hook

No Luxury Sedan Is Safe From the Scourge of the SUV

With Bentley ending production of its flagship Mulsanne, is the category in danger of dying off for good?

BY ALEX LAUER

One of the last Bentley Mulsanne luxury sedans
The Bentley Mulsanne ended production in June 2020, making way for more SUVs.

As Jerry Seinfeld said, a classic ‘60s Rolls-Royce is not so much a car as “a nice living room with wheels.”

In the latter part of the 20th century and into the 21st, however, the marque and its contemporaries all but perfected the car part, too. For much of our modern era, the epitome of style, opulence, exclusivity and leg-room in automobiles has been embodied in the four-door touring sedans made by Rolls, Bentley, Maybach and the like.

Last week, the Bentley Mulsanne, a standard bearer for these $100K-plus land yachts, ended production after over a decade in the marque’s lineup. “It is the last of the great coachbuilt cars. This car is made entirely by hand,” Peter Guest, Bentley product line director, said in a video marking the end of production. Dave Barton, a production colleague, added, “There will never be another of its kind.” 

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