from artnet news

Are Pierce Brosnan and High-Profile Collectors Really Using Instagram to Buy Art?

Photo: Instagram/@piercebrosnanofficial.Photo: Instagram/@piercebrosnanofficial.

The New York Times has finally caught on to a little trend we discovered almost two years ago: collectors—many of them high profile—using Instagram to purchase art from galleries and auction houses.

What took the Grey Lady so long to catch on to this wonderfully democratizing trend? We’re unsure, but we do know that it was one Pierce Brosnan who exposed the world of social media sales, which is hidden in plain sight.

In late April, Brosnan visited the showroom of Phillips auction house in London and posed for a quick photo in front of designer Marc Newson’s Lockheed Lounge, which he then posted to his Instagram account along with the caption “let the bidding commence.”

Later that week, the auction house broke the world record for a design object, selling the work for an impressive $3.7 million.

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