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Picasso No NFT

from Architectural Digest

Picasso’s Family Is at Odds With His Work Turning Into NFTs

More than 1,000 pieces of digital art are on the line

By Jessica Cherner

man paints plate
Spanish artist Pablo Picasso is more famous for his paintings, including his massive 1937 Guernica, but the NFTs created by his great-grandson are inspired by one of Picasso’s ceramics. Photo: Archivio Cameraphoto Epoche/Getty Images

Last week, the artist—who died in 1973—was making headlines around the world with some unexpected news: His granddaughter Marina and her son Florian, a DJ and music producer, will mint more than 1,000 NFTs for sale based on Pablo’s work—specifically a large ceramic bowl he sculpted in 1958 that, until now, no one outside the family had known about or even seen. It’s big news for major art collectors and the crypto community, who constantly have their eyes on the big auction houses, eagerly awaiting a piece from one of the 20th-century greats to become available—even if it’s not something they can hang in a frame.

Originally, the main sale was to take place on a dedicated website hosted by the decentralized marketplace Origin Protocol. Matt Liu, Origin Protocol cofounder, explains, “For this particular drop, Marina and Florian Picasso’s team approached us, as they felt that [the] NFT platform Origin Story would offer them all the technology and branding capabilities needed to bring the entire sale to life in a big way.” The nuance of this particular platform? “Origin Story is a pretty incredible, first-of-its-kind platform that lowers the barrier of entry for all creators by offering a streamlined way to mint their own NFTs and sell them on the platform’s customizable storefronts,” Liu adds. There will be a sale of 1,000 NFTs on Man and the Beat, powered by Origin Story, and an auction of 10 exclusive NFTs on Nifty Gateway

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Posted on March 7, 2022 by Editor

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