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No Mo’ Hackify

from SPIN

Spotify Shoots Down Band’s Silent Album Fundraising Hack

Vulfpeck would’ve used ‘Sleepify’ royalties to fund a free tour
WRITTEN BY John Surico

Vulfpeck wanted to go on tour this fall, but didn’t want to charge their fans admission. So the funk group released Sleepify, a Spotify exclusive comprising 10 tracks filled with absolutely no sound (alternately, as band leader Jack Stratton describes it above: “the most silent album ever recorded”). The March LP was an ingenious back door into the streaming service’s royalty system, designed to gather all of those precious half-cents into a pot large enough to send the Ann Arbor, Michigan crew on the road. But that won’t be happening now. According to Hypebot, Spotify has removed Sleepify from its registry.

The quartet was supposedly on track to raise $20,000 via the quiet release. Very early on,Rolling Stone reported that 120,000 streams had already been recorded — presumably many fans heeded Stratton’s advice of putting the album on repeat while they slept at night. Back then, Spotify seemed fine with it, and even hit back with a playful dash of criticism. “This is a clever stunt, but we prefer Vulfpeck’s earlier albums. Sleepify seems derivative of John Cage’s work,” a spokesperson had told Digiday, referencing the revered experimental composer behind the music-less song “4’33.”

[ click to continue reading at SPIN.com ]

Posted on April 28, 2014 by Editor

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