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Michelangelo in Marble (with a 500-year Warranty)

from the New York Times

Michelangelo for Readers With Deep Pockets

BOLOGNA, Italy — The gala presentation of “Michelangelo: La Dotta Mano” (“Michelangelo: The Wise Hand”), a volume of photographs of this Renaissance master’s sculptures, may well have been the most lavish book debut in history.

Aurelio Amendola/FMR

 

With Piazza Maggiore, Bologna’s main square, as the backdrop, a short video depiction of the volume, which can be seen onwww.fmronline.it, was followed on Thursday night by an hourlong spectacle that included dozens of costumed dancers, a string quartet playing from a stage suspended in midair, suckling pigs roasted over a pit, a fake snowfall and a foppishly dressed acrobat walking Spiderman-style up the facade of San Petronio, the city’s cathedral.

But then, this is no ordinary book, starting with its retail price of 100,000 euros, or around $155,000, at Friday’s exchange rate.

Included in the price of what its publishers are calling “the most beautiful book in the world” is a sleek black case, its own stand and a 500-year guarantee.

“This isn’t an appliance,” Marilena Ferrari, chairman of the book’s publisher, Gruppo FMR, told Bologna’s mayor and guests at the book’s official presentation in a grand salon in City Hall on Thursday morning. “That’s the amount of time we feel we can guarantee the materials we used to craft it.”

Using the high standards of the privately published books in the 19th century — an ideal known as the “book beautiful” — as a starting point, FMR sought expert artisans from various fields to create something Ms. Ferrari described as “a work of art in itself.”

Aurelio Amendola’s black-and-white photographs were printed on paper made exclusively for the project. There are detachable reproductions of Michelangelo drawings on handmade folios created according to centuries-old traditions. And then there’s the cover: a scale reproduction in marble of the “Madonna della Scala” (“Madonna of the Steps”), a bas-relief of the Virgin and Child sculptured by Michelangelo when he was still in his teens. The original is housed in the Casa Buonarroti in Florence.

[ click to read full article at NYT ]

Posted on May 31, 2008 by Editor

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