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Just GAGOSIAN

from The Observer

The Business Formerly Known As Gagosian Gallery

“Try to be one of the people on whom nothing is lost,” the writer Henry James once advised. It has not been lost on us here at The Observer, where we carefully scrutinize the tiniest changes in branding, that what was formerly known as Gagosian Gallery is now known simply as Gagosian.

Already on the back cover of  James Frey’s new novel The Final Testament of the Holy Bible, published in April by Gagosian, the publisher was listed on the back as Gagosian, rather than as Gagosian Gallery.

And now, the ultimate indicator of changes in an art business’s presentation, the September issue of Artforum magazine, has landed on our desks…

[ click to continue reading at The Observer ]

Posted on August 22, 2011 by Editor

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