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FALL OF FIVE Dominance

from Publisher’s Weekly

‘Fall of Five’ Dominates August

The fourth novel in the I am Number Four series by Pittacus Lore (a pseudonym for James Frey),The Fall of Five, dominated social media chatter in August, according to the social media tracking service CoverCake.

Speaking of The Fall of Five, which was published by HarperCollins on Aug. 27, Jeff Costello, v-p of CoverCake, said, “This book just kept picking up momentum all month as the release date approached. It had more than twice as many comments as its nearest competitor in the last week of the month.”

Costello also noticed a large percentage of people who referenced both The Fall of Five and Rick Riordan’s upcoming book, House of Hades, in the same comment. “We’ve never seen that happen before with two different authors and book series,” he added.

[ click to continue reading at Publisher’s Weekly ]

Posted on September 6, 2013 by Editor

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