Everybody Into the Metaverse! Virtual Reality Beckons Big Tech.
Tech’s biggest companies are joining game makers and start-ups in pursuit of an immersive digital world that some have been working on for years.
By Cade Metz
The metaverse, one of the most buzzy terms of the tech industry, could be many things. It could be a virtual world where imagination is the only limit. Or it could be a less fantastical place for holding business meetings without leaving home.
For the tech titans getting behind this big idea, the metaverse could be something more tangible: the next great way to make piles of money.
After 15 years of riding a boom in mobile computing that has turned tech’s biggest companies into giants worth trillions of dollars, the power brokers of the industry believe that controlling the doors into the metaverse and virtual reality could be the centerpiece of a new business, like smartphones and apps or personal computers and web browsers in the 1990s.