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from Sky News

Amazon Wins Right To Sell .Book Domain Names

The online retailer pays up to $10m at a private auction for the right to control and sell domains ending in .book.

An Amazon distribution centre in ScotlandOne of the online retailer’s massive fulfilment centres

Amazon has won the right to sell domain names ending in .book after beating off competition from eight other companies including Google.

It is understood to have paid up to $10m (£6.3m) at a private auction, just days after shelling out $4.6m (£2.9m) for .buy – but it was beaten to the rights to .cloud by Italian company Aruba.

Other top-level domains settled in recent days include .dog, .live, .online, .tennis and .chat.

The two remaining domain name extensions due to be auctioned off by 19 November are .dot and .apartments.

The auctions are a result of a decision by the Internet Corporation for Assigned Names and Numbers (Icann) – which governs domain names.

[ click to continue reading at Sky News ]

Posted on November 14, 2014 by Editor

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