Men’s boxers promise to block ‘harmful’ cellphone rays
Manhattan-based Belly Armor is selling RadiaShield boxer briefs designed to shield against the radiation emitted by cellphones and other mobile devices. Photo: Belly Armor
You wanna know what comes between you and your Calvins? Radiation!
Belly Armor — which claims its products protect pregnant women from harmful rays emitted by laptops and other gadgets — is pitching a product to men concerned about the effects of cellphone radiation on their fertility.
The Manhattan company branched into the menswear department this month with RadiaShield boxer briefs, which promise “to protect men’s reproductive organs and maintain fertility health.”
The high-tech skivvies, which go on sale Thursday, come with a thin layer of aluminum-like silver in the crotch area to shield little swimmers, the company claims on its site.