Arby’s Is Airing 13 Straight Hours of Smoked Brisket on Television
Forget the Yule Log. How would you like to see 13-straight hours of meat on film? If that sounds up your alley, then Arby’s has you covered, thanks to a TV ad it will be airing this weekend to promote a new sandwich mounded with brisket cooked for—you guessed it—13 hours. The New York Times reports that the commercial is free of talking and consists of a single take of the brisket cooking away through the glass window of a smoker.
Arby’s has arranged for the commercial to air on a single television station in Duluth, Minnesota. The action starts at 1 p.m. Central time on Saturday and ends at 2 a.m. on Sunday with an Arby’s exec removing the brisket from its smoker and slicing the meat for a sandwich. It will also play in a one-time livestream of the event from 9 a.m. until 10 p.m. Eastern on Wednesday. The takeaway is that if you live in Duluth and come home drunk and hungry on Saturday night, you’ll have a big hunk of meat to stare at.