Secret Memo Regarding Nirvana’s ‘In Utero’ Reissue Leaked
By the Collapse Board editors
The following document was obtained by Collapse Board from an unnamed source. It is currently being distributed to all major music publications and websites. Despite the threat of lawsuit, we have decided to publish this document verbatim. The author of the document is unknown.
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This memo is being sent out to prepare everyone for the major musical event of 2013. I am speaking, of course, about the 20th anniversary reissue of In Utero by Nirvana…. To understand why this is the case we must look once more to The Beatles. The sheer amount of Beatles literature (and its continued market success) should tell us all one very important fact: people not only like to read the same story over and over again, they demand it. Our job is to retell the story, to reinforce the legends, to emphasise the inflexibility of the narrative. So, given these facts I’ve prepared some bulletin points that focus on what each review should highlight:
1. Give some brief background details. This is called SETTING THE SCENE. The Nirvana/Kurt Cobain legend must reinforce again and again the idea of the reluctant star, the uncomfortable voice of a generation. I recommend the use of the term “thrust into the limelight”. It functions beautifully for our purposes…..
Kurt Cobain: Reluctant star. Pressure. Compromise. Depression. Heroin. Death. It’s that simple. Don’t feel like you are selling yourself short by sticking to these guidelines. Instead know that you are performing a public service. You are providing comfort and certitude in a world of confusion. You are giving people something to believe in. You are helping to make the art of Kurt Cobain immortal. Expect more high profile media events along the lines of the Nirvana/McCartney collaboration before long and, with any luck, we can anticipate a lucrative last quarter in 2013. One last thing: is 2014 too early for a 15th anniversary of the first White Stripes album, or should we wait for the 20th anniversary? I look forward to your feedback. Let’s make the myths.