A Brisk Start to the Armory Show Suggests Optimism as the Market Adapts to New Rhythms
Opening day sales point to confidence returning, even as galleries are recalibrating their strategies to align with changing buyer expectations.
American collectors seem to have taken the back-to-school spirit seriously this year, with several dealers reporting a brisk and buoyant first day at the Armory Show. The New York fair—one of the city’s most established and historic—opened yesterday, September 4, at the Javits Center and quickly surpassed expectations across price ranges, leaving dealers cautiously hopeful that this season might mark the start of a healthier moment, at least for the U.S. market.
“People are excited to be ‘back to school’—both dealers and collectors,” New York dealer David Nolan told Observer. By early afternoon, his booth had already sold well to existing clients and some new ones. “Many serious collectors are in from out of town to get in on the fun,” he noted. “Not to be hyperbolic, but things are flying off the wall.” Nolan’s booth was strategically conceived to offer something for everyone—one hundred works on paper spanning 1944 to the present, embracing a range of styles and narratives and, most importantly, different price points.