We’re about to enter the Digital Dark Ages
Online archives are vanishing — and they’re taking our history with them.
by Adam Rogers
The long-promised digital apocalypse has finally arrived, and it was heralded by a blog post.
Published on July 18, the post’s headline sounded pretty arcane. “Google URL Shortener links will no longer be available,” it declared. I know, I know — not exactly an attack of alien zombies from the death dimension. But the news nevertheless freaked me out. It means another swath of the web is about to disappear.
Here’s the gist: Google used to have an online service that generated pithy, user-friendly versions of long, commercially unwieldy uniform resource locators — the key addresses that identify everything on the web. Shorter URLs are easier to track and better for online commerce. Google stopped shortening addresses back in 2019, but the concise URLs it had already created kept right on doing their job. Click on one and it would take you to the right webpage, the way it’s supposed to.
No more. In the blog post, Google announced that as of next year, all of the existingshortened URLs are getting turned off. Poof. And on the web, if your URL doesn’t work, you might as well not exist. You are unreachable. Without laborious renaming, everything behind those links — billions of them, a decade of digital content — will become inaccessible. Gone. Ask not for whom the 404 message tolls.