Running Advertisements in Novels
What if Madame Bovary sold readers her favorite fabric softener?
Last year editor Tom Engelhardt wondered why books never utilized advertising, writing: “The ad, after all, has colonized everything in our world from gas pumps to urinals, bars to doctor’s offices, taxis to your sneakers and cell phone, not to speak of every imaginable printed form, including the cereal box and the back of your supermarket receipt, and yet, strangely enough, it never successfully colonized the book.”
Now DailyLit, the book-serialization website with 150,000 subscribers, has brought ads to books. According to an AdAge article…