from The San Jose Mercury News
How The Cure’s Robert Smith took on Ticketmaster … and won
The decades-long case of The American People vs. Ticketmaster has gained an unlikely ally.
By ROSS RAIHALA
The decades-long case of The American People vs. Ticketmaster has gained an unlikely ally in Robert Smith.
Earlier this month, the goth rock icon announced his band the Cure was hitting the road for a summer tour. And bucking the current pricing trends that have resulted in $5,000 seats for Bruce Springsteen, the 63-year-old Smith vowed there would be no dynamically priced or platinum tickets for the shows, which are priced “to benefit fans.” Would-be ticket buyers were told to sign up for Ticketmaster’s Verified Fan program, which supposedly adds a layer of protection to ward off bots and scalpers.
(Dynamically priced tickets are akin to airline seats and hotel rooms in that the higher the demand, the higher the ticket price. Ticketmaster calls them platinum tickets, although they don’t come with any extra perks and they’re not necessarily great seats in the first place.)
Some folks were delighted when they were actually able to snag seats for the Cure at reasonable prices. But then came the fees. One fan tweeted his Ticketmaster receipt for four $20 tickets that showed a service fee of $11.65 and venue charge of $10, both per ticket, along with a $5.50 order processing fee, bringing the total to $172.10. (That person has since made their Twitter feed private and, presumably, retired to a darkened room to pet their cat, guzzle red wine and wallow in existential gloom.)
That got the attention of Smith, who made a remarkable move that the far more powerful likes of Springsteen and Taylor Swift have not. He got Ticketmaster to refund some of those fees to all ticketholders. A message on the band’s website says that Ticketmaster has “agreed with us that many of the fees being charged for the shows are unduly high, and as a gesture of goodwill” the company is refunding either $10 or $5 per ticket, depending on the type. That includes those who bought seats for the Cure’s sold-out June 8 concert here at Xcel Energy Center in St. Paul, Minnesota.
Imagine that. Robert Smith fought Ticketmaster. And he won.