The Analog Life: 50 Ways to Unplug and Feel Human Again
There’s life beyond the infinite scroll. We put together a toolkit of habits, routines and products to help you live more intentionally.
In 2006, a UX designer named Aza Raskin invented a concept called “infinite scroll.” The feature provided an alternative to internet pagination — anytime users reached the end of a feed, timeline or results page, they could just flick the screen down for more. And like magic, more always arrived.
Raskin knew exactly what he’d built: “If you don’t give your brain time to catch up with your impulses, you just keep scrolling,” he explained in a BBC interview. “It’s as if [you’re] taking behavioral cocaine…sprinkling it all over your interface. That’s the thing that keeps you coming back and back and back.”
Did we know what we were walking into? Say you took a time machine back to the early 2010s. The iPad, the first commercially profitable tablet, had just arrived. Smartphones were adding a litany of features, steadily transforming from a situation-specific tool into an all-day ecosystem. Most of us felt lucky to have these things — and the original versions certainly weren’t cheap.