The Meaning of Ralph Lauren Nationalism
If you follow a certain kind of account on Twitter (I refuse to call it X), you’ve likely seen the posts. An image of a particular type of model—blond, blessed with prominent cheekbones and expensively tousled hair—rides a horse or sails a boat or plays croquet in warm golden light. Befitting the rustic settings in which they’re worn, the clothes are generously cut in muted colors. There’s a lot of tweed, tartan, and perfectly faded denim.
The caption is “Ralph Lauren Nationalism.” Presented without further comment in most cases, the posts belong to a genre that laments the world we have ostensibly lost. Remember an America, they imply, when this fantasia on WASP themes could be found in every glossy magazine and shopping mall in the country. Even if Ralph Lauren’s world was never exactly real, it expressed an ideal of wealth, tradition, and beauty that’s been replaced by gender non-conformists wearing hoodies and yoga pants.