Crocs just found the perfect use case for AI
AI Jibbitz are here. Dream big.
There are plenty of questionable examples of companies shoehorning useless artificial intelligence features into their products (Meta’s AI-powered profiles say hello!), but finally, Crocs has found one that actually makes sense. The casual footwear brand has partnered with ABLO, an AI fashion design platform, to let people use AI to design their own Jibbitz charms.
Crocs are already all about customization, a strategy that’s helped Crocs, Inc. grow its revenue 4% over last year. Jibbitz charms, which can be plugged into the holes on the shoes’ upper and heel strap, add an extra layer of personalization, and AI takes that to the next level.
“We have Jibbitz for everyone—from teachers to gamers to healthcare workers—and we are now giving our fans the option to design one-of-a-kind charms using ABLO’s AI technology, taking customization to the next level,” Crocs brand president Anne Mehlman tells Fast Company.