from artnet

How This A.I. Image Became the First to Snag Copyright Protection

The U.S. Copyright Office ruled generally last month that work created from A.I. text prompts could not be copyrighted.

by Adam Schrader

Kent Keirsey, A Single Piece of American Cheese (2024). Photo courtesy of Invoke.

Invoke, a generative artificial intelligence platform, has been granted the first copyright protections for an A.I. image since new guidelines were handed down by the U.S. Copyright Office last month that generally ruled art created with text prompts cannot be copyrighted.

The Copyright Office had made its ruling in the context of existing laws that provide limited protections for such work. But they noted a range of human-A.I. collaboration can exist, indicating there is a threshold where an A.I. artwork could be considered human-made. The agency determined that such a threshold would come down to a case-by-case basis.

Led by founder and chief executive Kent Keirsey, Invoke has been trying to find that thin line to offer a product that would help artists create works that may be eligible for copyright protection. He called it “massive” that the copyright protections were granted for the customers of his product who need to be able to copyright their works.

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