from Bloomberg

Is This Weird Dome the Future of Watching Sports?

Part sports bar and part planetarium, the screen-based entertainment venue Cosm promises an immersive game-day experience at a fraction of stadium prices. 

By Kriston Capps

Field of dreams: Dodgers fans watch Game 4 of the 2024 World Series at Cosm Los Angeles in October 2024.
Field of dreams: Dodgers fans watch Game 4 of the 2024 World Series at Cosm Los Angeles in October 2024. Photo: Keith Birmingham/MediaNews Group/Pasadena Star-News via Getty Images

For Dallas Cowboys fans gathered at Cosm, a new sports venue just north of Dallas, the climax of the Nov. 24 National Football League game against the Washington Commanders delivered a heart-attack-worthy spectacle.

Both teams were muddling through a 10-9 game until the fourth quarter, when a series of unlikely events turned things upside down. In the final stretch, the two offenses exploded for a collective 31 points. With less than a minute left and all the mojo behind them, the Commanders sneezed on an extra-point kick that would have tied the game. Then Washington surrendered a touchdown on the subsequent kickoff, sealing their fate in a 34-26 loss at their home field at Northwest Stadium in Landover, Maryland.

Cowboys fans all over the planet witnessed the same bewildering victory on TV. But few Dallas die-hards had better seats for this shocking turnabout than those watching at Cosm, an immersive sports theater that opened in August in The Colony, a north Dallas suburb. Hundreds of fans gathered inside the facility’s cavernous dome to watch a Sunday stunner on a concave three-story screen — an experience immense and vivid enough to be lifelike.

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