The power of funny: How comedic creativity still fuels business growth
It’s time to stop taking advertising so seriously. Let’s put the laughs—and the growth—back into marketing.
In my 30 years of crafting award-winning and culture-shaping advertising, one constant has remained true: humor works.
Whether it’s to cut through the noise or to create a lasting emotional bond with consumers, funny commercials are the most memorable. Yet, in today’s landscape, comedic creativity seems to be a dwindling resource, and that’s a missed opportunity for brands. Humor isn’t just entertainment—it’s a growth multiplier.
HUMOR STICKS
There’s a reason you can still recall that absurd ad from 15 years ago with the punchline that made you laugh. Comedy doesn’t just catch attention; it stays with us.