“It Was Astonishing”: How NBC Convinced Al Michaels to Embrace His AI Voice for Olympics Coverage
The network will use an artificial clone of the legendary broadcaster’s voice to narrate its daily recaps of the summer event. “It was not only close,” he says of the technology, “it was almost 2% off perfect.”
BY TOM KLUDT
ew voices in American life are more recognizable than the one belonging to Al Michaels—play-by-play announcer for nearly a dozen Super Bowls and the source of perhaps the most famous line in sports history.
For generations of sports fans, Michaels has been a near-constant presence, providing the soundtrack of last-second field goals, ninth-inning walk-offs, and fourth-quarter buzzer-beaters. He was the voice of Monday Night Football for 20 years, then Sunday Night Football for 16. When the 1989 World Series was disrupted by an earthquake, Michaels’s voice was the one viewers heard just as the broadcast went static. And when a plucky United States hockey team pulled off an upset for the ages against the Soviet Union at the 1980 Olympics, Michaels channeled the prevailing sense of disbelief with a call as iconic as the game itself. (“Do you believe in miracles? Yes!”)