This Is the Simplest Way to Explain the Metaverse
We can do it in three words — while some experts provide larger context and clear up some major misperceptions.
BY KIRK MILLER
The “metaverse” will not be confined to bulky headsets, say the experts / Iryna Veklich
Ask someone today what the metaverse is and you’re bound to get a confused look. Or a wrong answer.
That was the conclusion reached earlier this year by the market research firm Ipsus, which conducted a series of surveys to determine what we did and did not know about the so-called “metaverse.”
Their results? While nearly two in five (38%) of Americans said they are very or somewhat familiar with the metaverse, there were “significant differences” by age and by the presence of children in the household: It was as high as 53% for those with children, and also 53% of respondents aged 18 to 34. From there, it went down to 45% of those aged 35 to 54 and just 20% for those ages 55 or older who were familiar with the term.