Inside Chipotle in the metaverse where users can roll virtual burritos they can never eat
CHIPOTLE is entering the metaverse and encouraging Roblox players to roll virtual burritos they can’t eat.
Although a virtual burrito is pretty useless, some lucky users will be able to exchange their virtual labor for real life food.
The Mexican food chain has announced a Chipotle Burrito Builder experience that will let metaverse users roll their own burritos.
It’s also revealed a behind the scenes look at the pixelated ‘food’ and a ‘90s themed restaurant that pays homepage to the first ever Chipotle.