White Castle Celebrates National Hamburger Month With the Launch of a Slyder(R)-Scented Candle
COLUMBUS, Ohio, April 30 /PRNewswire/ — During the month of May, America’s first fast-food hamburger chain will pay homage to the hamburger with online promotions, the launch of a Slyder®-scented candle benefiting Autism, the recruitment of elected officials to work behind the grill and the delivery of “Sealed With A Crave” (S.W.A.C.) gift cases to its biggest celebrity fans.
To commemorate its 18th annual celebration of National Hamburger Month, White Castle has teamed up with Laura Slatkin, often called the “queen” of home fragrances, to introduce a candle with the steam-grilled-on-a-bed-of-onions scent of America’s first fast-food hamburger. Packaged in a ceramic holder that reproduces the signature cardboard sleeve of the White Castle Slyder®, the candles are available in select White Castle restaurants and on the WhiteCastle.com website. Candles sell for $10 each, with net proceeds benefiting Autism Speaks.