Viggo Mortensen Takes Part In Charity Polaroid Auction
Polaroid is honoring its founder Dr. Edwin Land’s passion for the arts with the launch of the Made in Polaroid exhibit.
An art show featuring more than 60 pieces created by a mix of artists, designers, photographers, actors and musicians who are united in their passion for creativity, all pieces will be auctioned with proceeds benefiting Free Arts NYC, a non-profit that provides arts and mentoring programs to under-served children. Participating artists include fashion photographers Patrick Demarchelier and Steven Klein, designers Cynthia Rowley and Phillip Lim and actors James Franco and Viggo Mortensen, among many others.
“It’s very interesting to me that at this moment in time the new Polaroid G10 printer arrives and re-objectifies the photograph, literally making an object, a paper photograph,” said participating photographer Matthew Rolston. “We seem to be headed toward a paperless world of visual communication and yet here we have an exciting new product that re-invigorates the thought of trading imagery – actual photographs that we hold in our hands – with each other.”
Also taking part are Brett Ratner, James Frey, Tyra Banks and many more.
The exhibit explores the infinite number of ways technology can enable creative expression. Featuring pieces that range from single mounted images to multi-print mosaics, each artist taps a different approach to tell a story with photos. All works were created exclusively using the Polaroid GL10 Instant Mobile Printer, the first product from Lady Gaga’s Grey Label line.