from TIME

Stop Saying Books Are Dead. They’re More Alive Than Ever

BY LISA LUCAS

/ David Steinberger and Lisa Lucas / Getty Images

Lisa Lucas is the executive director of the National Book Foundation, the presenter of the National Book Awards and a non-profit that celebrates the best literature in America, expands its audience, and ensures that books have a prominent place in American culture

“The book is dead,” is a refrain I hear constantly. I’ll run into people on the subway, in a taxi, in an airport, or wherever I might be and when I tell them what I do, they ask me “do people even still read anymore?” This simple question implies the very work I do at the National Book Foundation may not be worthwhile—or even possible. It’s generally a casual statement, a throwaway remark, a comment repeated so often that it’s taken as fact. The book is obviously dead, or at least dying, right? 

False. When people tell me that fighting for books is fighting a futile battle, that’s the moment my optimism kicks in. That’s the moment I power up my very deepest belief in literature. A person who wants to challenge or lament the death of reading with me is a person looking for a fight and, I think, a person who wants to be convinced otherwise. This gives me hope. I’m here for this fight.

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