from c|net

Oscar Mayer bologna-inspired face mask hydrates and horrifies

My bologna face mask has a first name.

by Amanda Kooser

oscar-mayer-bologna-face-mask-hero-visual
Maybe don’t wear this out in public.Oscar Mayer

I have no idea what’s in bologna. The off-pink deli meat is something I haven’t thought about since childhood. Then along comes meat-maker Oscar Mayer with a bologna face mask, and I’m now having deep thoughts about lunch and self-care.

Scratching sound. Rewind. Bologna face mask?! Oscar Mayer, never one to shy away from flashy marketing moves, is selling a $4.99 Bologna Hydrogel Sheet Face Mask on US Amazon as of today, for as long as supplies last.

Oscar Mayer is riffing on the playful idea of biting out eye and mouth shapes from a piece of bologna and then holding it over your face like a mask. Where did this bizarre ritual come from? I don’t know and I’m afraid to ask, but it sounds like a very American thing to do.

[ click to continue reading at c|net ]