{"id":9589,"date":"2019-01-29T19:42:48","date_gmt":"2019-01-30T02:42:48","guid":{"rendered":"https:\/\/BigJimIndustries.com\/wordpress\/?p=9589"},"modified":"2019-02-05T19:46:15","modified_gmt":"2019-02-06T02:46:15","slug":"alternative-milk","status":"publish","type":"post","link":"https:\/\/bigjimindustries.com\/wordpress\/2019\/01\/29\/alternative-milk\/","title":{"rendered":"Alternative Milk"},"content":{"rendered":"

from The Guardian<\/em><\/a><\/p>\n

White gold: the unstoppable rise of alternative milks<\/h1>\n

How wellness upstarts spoiled milk\u2019s healthy reputation \u2013 and built a billion-dollar industry from juicing oats and nuts.<\/p>\n

By Oliver Franklin-Wallis<\/a><\/p>\n

\"CowsCows being machine-milked in France in 2017. Photograph: Philippe Huguen\/AFP\/Getty Images<\/em><\/p>\n

In the spring of 2018, New York was gripped by a sudden, very particular and, for some, calamitous food shortage. Gaps appeared on grocery shelves. Coffee shops put out signs, turning customers away. Twitter and Instagram brimmed with outrage. The truly desperate searched from Williamsburg to Harlem, but it seemed undeniable: New York was out of oat milk.<\/p>\n

It wasn\u2019t just New York, in fact. The entire US was suffering from a shortage of Oatly<\/a>, a Swedish plant milk whose rapid rise from obscure digestive health brand to the dairy alternative of choice had caught even Oatly by surprise. Since its US launch in 2016, Oatly had gone from supplying a handful of upscale New York coffee shops to more than 3,000 cafes and grocery stores nationwide. The company had ramped up production by 1,250%<\/a>, but when I spoke to CEO Toni Petersson in late summer, they were still struggling to meet demand. \u201cHow do we supply when the growth is this crazy?\u201d Petersson said.<\/p>\n

Fortunately, when it comes to milk, in 2019 there is no shortage of alternative alternatives. Visit your local supermarket and you will find a refrigerated aisle overflowing with choice: almond milk, hazelnut milk, peanut, tiger nut, walnut, cashew \u2013 and that\u2019s just the nuts. Coconut, hemp, spelt, quinoa, pea \u2013 you name it, somewhere a health-food startup is milking it. London tube stations are filled with ads for new plant milks \u2013 or rather, \u201cmylks\u201d (EU law prevents dairy alternatives from using the word milk if it isn\u2019t produced by a lactating mammal). Cookbooks dedicate entire chapters to blending and straining your own. Sainsbury\u2019s now stocks around 70 different options. There are the wellness punks (Rebel Kitchen, Rude Health), the dairy puns (Malk, Milkadamia, Mooala) and the nourishers (LoveRaw, Good Karma, Plenish). \u201cPeople are just looking at every nut that exists and seeing if they can squash it into a milk,\u201d said Glynis Murray, one of the owners of Good, which squashes hemp seeds into oil and milk.<\/p>\n

[ click to continue reading at The Guardian<\/a> ]<\/p>\n","protected":false},"excerpt":{"rendered":"

from The Guardian White gold: the unstoppable rise of alternative milks How wellness upstarts spoiled milk\u2019s healthy reputation \u2013 and built a billion-dollar industry from juicing oats and nuts. By Oliver Franklin-Wallis Cows being machine-milked in France in 2017. Photograph: Philippe Huguen\/AFP\/Getty Images In the spring of 2018, New York was gripped by a sudden, […]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-9589","post","type-post","status-publish","format-standard","hentry","category-culture-art"],"_links":{"self":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/9589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/comments?post=9589"}],"version-history":[{"count":0,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/9589\/revisions"}],"wp:attachment":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/media?parent=9589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/categories?post=9589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/tags?post=9589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}