{"id":8769,"date":"2017-11-05T13:28:46","date_gmt":"2017-11-05T20:28:46","guid":{"rendered":"http:\/\/BigJimIndustries.com\/wordpress\/?p=8769"},"modified":"2017-11-21T13:32:14","modified_gmt":"2017-11-21T20:32:14","slug":"koons-on-art","status":"publish","type":"post","link":"https:\/\/bigjimindustries.com\/wordpress\/2017\/11\/05\/koons-on-art\/","title":{"rendered":"Koons On Art"},"content":{"rendered":"<p><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2017-11-03\/jeff-koons-on-the-true-price-of-being-an-artist\" target=\"_blank\" rel=\"noopener\"><em>from Bloomberg<\/em><\/a><\/p>\n<h1>Jeff Koons on the True Price of Being an Artist<\/h1>\n<p>The creator of some of the world\u2019s most expensive art talks about his collaboration with Louis Vuitton and how excitement affects value.<\/p>\n<p>By James Tarmy<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/assets.bwbx.io\/images\/users\/iqjWHBFdfxIU\/iCUyjsxlwcZU\/v1\/1000x-1.jpg\" width=\"480\" \/><em>Jay-Z performs at the V Festival in front of a Jeff Koons balloon dog sculpture in August 2017. \/ PHOTOGRAPHER: SAM NEILL<\/em><\/p>\n<p><strong>James Tarmy: Your recent collaboration with Louis Vuitton is going gangbusters.<\/strong><\/p>\n<p><strong>Jeff Koons:\u00a0<\/strong>When the opportunity to work with Louis Vuitton came about, I thought, This is the perfect company: It has tremendous resources, it understands aesthetics, and it\u2019s used to communicating to people through materialism.<\/p>\n<p><strong>As in, people who buy purses are materialistic?<\/strong><br \/>\nWhen I say that, I mean through materials\u2014being able to adjust the textures of leather or to enhance color and dyes through different coloring techniques.<\/p>\n<p><strong>Playing with surfaces has been a preoccupation in your art for years.<\/strong><br \/>\nWhat art is, for me, is the possibility that when someone views something, they\u2019re able to pick up on the essence of their own potential: It\u2019s a vehicle\u2014something that stimulates their own excitement.<\/p>\n<p><strong>In your mind, is there a creative difference between making a mass-market purse for Louis Vuitton and a $5 million sculpture?<\/strong><br \/>\nIt\u2019s not like I collaborate with people where there\u2019s differences, or tension, or the possibility of an outcome that\u2019s different from what I intended. I try to choose collaborations where we both really believe in a commitment to the viewer\u2014where you can both communicate that what you really care about is them.<\/p>\n<p>[ <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2017-11-03\/jeff-koons-on-the-true-price-of-being-an-artist\" target=\"_blank\" rel=\"noopener\">click to continue reading at Bloomberg<\/a> ]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>from Bloomberg Jeff Koons on the True Price of Being an Artist The creator of some of the world\u2019s most expensive art talks about his collaboration with Louis Vuitton and how excitement affects value. By James Tarmy Jay-Z performs at the V Festival in front of a Jeff Koons balloon dog sculpture in August 2017. [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-8769","post","type-post","status-publish","format-standard","hentry","category-culture-art"],"_links":{"self":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/8769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/comments?post=8769"}],"version-history":[{"count":0,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/8769\/revisions"}],"wp:attachment":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/media?parent=8769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/categories?post=8769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/tags?post=8769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}