{"id":7657,"date":"2016-08-06T09:29:18","date_gmt":"2016-08-06T16:29:18","guid":{"rendered":"http:\/\/BigJimIndustries.com\/wordpress\/?p=7657"},"modified":"2016-08-09T09:32:28","modified_gmt":"2016-08-09T16:32:28","slug":"hipster-hipster-everywhere","status":"publish","type":"post","link":"https:\/\/bigjimindustries.com\/wordpress\/2016\/08\/06\/hipster-hipster-everywhere\/","title":{"rendered":"Hipster Hipster Everywhere"},"content":{"rendered":"<p><a href=\"https:\/\/www.theguardian.com\/commentisfree\/2016\/aug\/06\/hipster-aesthetic-taking-over-world\" target=\"_blank\"><em>from The Guardian<\/em><\/a><\/p>\n<h1>Same old, same old. How the hipster aesthetic is taking over the world<\/h1>\n<p><em>Industrial furniture, stripped floors and Edison bulbs: why must we aspire to such bland monotony?<\/em><\/p>\n<p>By\u00a0<a class=\"tone-colour\" href=\"https:\/\/www.theguardian.com\/profile\/kyle-chayka\" target=\"_blank\" rel=\"author\" data-link-name=\"auto tag link\">Kyle Chayka<\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.guim.co.uk\/img\/media\/54a20246ae15df2aafa774a1972a1b68b569ef80\/196_598_5409_3247\/master\/5409.jpg?w=300&amp;q=55&amp;auto=format&amp;usm=12&amp;fit=max&amp;s=c732aa5dcbf103df41ef64f985de6e60\" alt=\"The Fortitude Coffee shop in Edinburgh.\" width=\"480\" \/><em>The Fortitude Coffee shop in Edinburgh. Photograph: Murdo MacLeod for the Observer<\/em><\/p>\n<p>Go to Shoreditch Grind, near a roundabout in the middle of London\u2019s hipster district. It\u2019s a coffee shop with rough-hewn wooden tables, plentiful sunlight from wide windows, and austere pendant lighting. Then head to Takk in Manchester. It\u2019s a coffee shop with a big glass storefront, reclaimed wood furniture, and hanging Edison bulbs. Compare the two: You might not even know you\u2019re in different spaces.<\/p>\n<p>It\u2019s no accident that these places look similar. Though they\u2019re not part of a chain and don\u2019t have their interior design directed by a single corporate overlord, these coffee shops have a way of mimicking the same tired style, a hipster reduction obsessed with a superficial sense of history and the remnants of industrial machinery that once occupied the neighbourhoods they take over. And it\u2019s not just London and Manchester \u2013 this style is spreading across the world, from Bangkok to Beijing, Seoul to San Francisco.<\/p>\n<p>It\u2019s not just coffee shops, either. Everywhere you go, seemingly hip, unique spaces have a way of looking the same, whether it\u2019s bars or restaurants, fashion boutiques or shared office spaces. A coffee roaster resembles a WeWork office space. How can all that homogeneity possibly be cool?<\/p>\n<p>In an\u00a0<a class=\"u-underline\" title=\"\" href=\"http:\/\/www.theverge.com\/2016\/8\/3\/12325104\/airbnb-aesthetic-global-minimalism-startup-gentrification\" target=\"_blank\" data-link-name=\"in body link\">essay for the American tech website The Verge<\/a>, I called this style \u201cAirSpace\u201d. It\u2019s marked by an easily recognisable mix of symbols \u2013 like reclaimed wood, Edison bulbs, and refurbished industrial lighting \u2013 that\u2019s meant to provide familiar, comforting surroundings for a wealthy, mobile elite, who want to feel like they\u2019re visiting somewhere \u201cauthentic\u201d while they travel, but who actually just crave more of the same: more rustic interiors and sans-serif logos and splashes of cliche accent colours on rugs and walls.<\/p>\n<p>[ <a href=\"https:\/\/www.theguardian.com\/commentisfree\/2016\/aug\/06\/hipster-aesthetic-taking-over-world\" target=\"_blank\">click to continue reading at The Guardian<\/a> ]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>from The Guardian Same old, same old. How the hipster aesthetic is taking over the world Industrial furniture, stripped floors and Edison bulbs: why must we aspire to such bland monotony? By\u00a0Kyle Chayka The Fortitude Coffee shop in Edinburgh. Photograph: Murdo MacLeod for the Observer Go to Shoreditch Grind, near a roundabout in the middle [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-7657","post","type-post","status-publish","format-standard","hentry","category-culture-art"],"_links":{"self":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/7657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/comments?post=7657"}],"version-history":[{"count":0,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/7657\/revisions"}],"wp:attachment":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/media?parent=7657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/categories?post=7657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/tags?post=7657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}