{"id":6980,"date":"2015-11-22T12:25:20","date_gmt":"2015-11-22T19:25:20","guid":{"rendered":"http:\/\/BigJimIndustries.com\/wordpress\/?p=6980"},"modified":"2015-11-30T12:28:50","modified_gmt":"2015-11-30T19:28:50","slug":"pepsi-empire","status":"publish","type":"post","link":"https:\/\/bigjimindustries.com\/wordpress\/2015\/11\/22\/pepsi-empire\/","title":{"rendered":"Pepsi Empire"},"content":{"rendered":"<p><em><a href=\"http:\/\/www.bloomberg.com\/news\/articles\/2015-11-19\/how-pepsi-got-its-very-own-empire-story-arc\" target=\"_blank\">from Bloomberg<\/a><\/em><\/p>\n<h1>How Pepsi Got Its Very Own\u00a0<em>Empire<\/em>\u00a0Story Arc<\/h1>\n<h2>An exclusive look at the brand\u2019s latest product placement.<\/h2>\n<p>by\u00a0<a class=\"author-link\" href=\"http:\/\/www.bloomberg.com\/news\/articles\/2015-11-19\/authors\/AQBn9sCdLL0\/felix-gillette\" target=\"_blank\" rel=\"author\">Felix Gillette<\/a><\/p>\n<p><img decoding=\"async\" class=\"standard-image-lede__image\" src=\"http:\/\/assets.bwbx.io\/images\/i0mqVSuYkv4I\/v1\/1200x-1.jpg\" alt=\"\" width=\"480\" height=\"auto\" \/><em>Photographer: Andrew Hetherington for Bloomberg Businessweek<\/em><\/p>\n<p>The biggest guest star to appear on the second season of Fox\u2019s hit hip-hop drama,\u00a0<em>Empire<\/em>, isn\u2019t an actor, a musician, or even a politician doing a cameo. It\u2019s a cola.<\/p>\n<p>Nov.\u00a018 marked the beginning of a three-episode storyline for Pepsi, the brand and the beverage. In the first episode, Jamal Lyon, middle son of fictional entertainment mogul Lucious Lyon, is trying to shore up his status as a full-blown pop star and takes a meeting with Pepsi executives to discuss becoming the face of the brand; he generates a fresh new track (created in real life by producer Swizz Beatz) to impress the team; Pepsi loves it. In the second episode, Jamal films his Pepsi commercial, which is directed by Lee Daniels, the Oscar-nominee behind\u00a0<em>Precious<\/em>,\u00a0<em>The\u00a0Butler<\/em>, and\u2014oh, yeah\u2014<em>Empire<\/em>.<\/p>\n<p>The narrative culminates with the debut of Jamal\u2019s Pepsi commercial on Dec.\u00a02, right before\u00a0<em>Empire<\/em>\u00a0goes on a three-month hiatus. On the show, the spot will air at a press conference; when the ad is shown to the assembled characters, Fox will go to commercial\u2014and show the same ad in reality. \u201cYou have a real brand anointing a fictional artist in a commercial directed by the creator of the series appearing as himself,\u201d says Steven Melnick, a senior vice president for 20th\u00a0Century Fox Television, the studio that makes\u00a0<em>Empire<\/em>. \u201cIt\u2019s very meta.\u201d<\/p>\n<p>[ <a href=\"http:\/\/www.bloomberg.com\/news\/articles\/2015-11-19\/how-pepsi-got-its-very-own-empire-story-arc\" target=\"_blank\">click to continue reading at Bloomberg<\/a> ]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>from Bloomberg How Pepsi Got Its Very Own\u00a0Empire\u00a0Story Arc An exclusive look at the brand\u2019s latest product placement. by\u00a0Felix Gillette Photographer: Andrew Hetherington for Bloomberg Businessweek The biggest guest star to appear on the second season of Fox\u2019s hit hip-hop drama,\u00a0Empire, isn\u2019t an actor, a musician, or even a politician doing a cameo. It\u2019s a [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-6980","post","type-post","status-publish","format-standard","hentry","category-culture-art"],"_links":{"self":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/6980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/comments?post=6980"}],"version-history":[{"count":0,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/6980\/revisions"}],"wp:attachment":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/media?parent=6980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/categories?post=6980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/tags?post=6980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}