{"id":6578,"date":"2015-06-24T16:39:26","date_gmt":"2015-06-24T23:39:26","guid":{"rendered":"http:\/\/BigJimIndustries.com\/wordpress\/?p=6578"},"modified":"2015-07-19T14:19:43","modified_gmt":"2015-07-19T21:19:43","slug":"spotify-will-save-the-music-industry","status":"publish","type":"post","link":"https:\/\/bigjimindustries.com\/wordpress\/2015\/06\/24\/spotify-will-save-the-music-industry\/","title":{"rendered":"Spotify Will Save The Music Industry"},"content":{"rendered":"

from The Guardian<\/em><\/a><\/p>\n

Daniel Ek: Spotify and free music will save the industry, not kill it<\/h1>\n

by Stuart Dredge<\/a><\/p>\n

\"\" Taylor Swift has been a vocal critic of Spotify. Photograph: Christopher Polk\/Getty Images for TAS<\/em><\/p>\n

The chief executive of Spotify, Daniel Ek<\/a>, has predicted that the free online music service will help the industry grow to as much as 10 times its current size, in a future where old distinctions between providers break down.<\/p>\n

Having paid out $3bn to music rights holders so far, Spotify<\/a> is pitching itself as a competitor to traditional broadcasting, having recently added news, weather, podcasts and videos to its service. \u201cThe old-world paradigms we used to have are no longer true. When I think about music in the future, I don\u2019t make a distinction between what\u2019s radio, what used to be the music library, and so on,\u201d Ek told the Observer<\/em> in a rare interview. \u201cIt\u2019s only going to be listening \u2013 and, as that goes forward, this old notion of these different industries or different competitors will collapse and merge together.\u201d<\/p>\n

Spotify is stepping up its efforts to appeal to mainstream radio listeners by emphasising its collection of playlists \u201cprogrammed\u201d by an in-house editorial team and suggested to users based on the time of day, popular activities and their listening habits. \u201cWe\u2019re getting better and better at giving upcoming artists exposure on the service and creating tools to give those new artists a way to market themselves. In the future, people will listen to more music from a bigger variety of artists,\u201d said Ek. \u201cAnd if we build the revenue model around \u2018freemium\u2019 [a business model that gives basic products away for free], the music industry will be much larger than it\u2019s ever been before, more artists will be able to make a living by being artists and more people will listen in turn.\u201d<\/p>\n

[ click to continue reading at The Guardian<\/a> ]<\/p>\n","protected":false},"excerpt":{"rendered":"

from The Guardian Daniel Ek: Spotify and free music will save the industry, not kill it by Stuart Dredge Taylor Swift has been a vocal critic of Spotify. Photograph: Christopher Polk\/Getty Images for TAS The chief executive of Spotify, Daniel Ek, has predicted that the free online music service will help the industry grow to […]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-6578","post","type-post","status-publish","format-standard","hentry","category-culture-art"],"_links":{"self":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/6578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/comments?post=6578"}],"version-history":[{"count":0,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/6578\/revisions"}],"wp:attachment":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/media?parent=6578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/categories?post=6578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/tags?post=6578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}