{"id":6217,"date":"2014-12-06T12:06:42","date_gmt":"2014-12-06T19:06:42","guid":{"rendered":"http:\/\/BigJimIndustries.com\/wordpress\/?p=6217"},"modified":"2014-12-28T12:18:09","modified_gmt":"2014-12-28T19:18:09","slug":"shake-smell-spritz-the-cinema","status":"publish","type":"post","link":"https:\/\/bigjimindustries.com\/wordpress\/2014\/12\/06\/shake-smell-spritz-the-cinema\/","title":{"rendered":"Shake, Smell &#038; Spritz @ The Cinema"},"content":{"rendered":"<p><a href=\"http:\/\/www.nytimes.com\/2014\/11\/30\/business\/media\/to-lure-young-movie-theaters-shake-smell-and-spritz.html\" target=\"_blank\"><em>from The New York Times<\/em><\/a><\/p>\n<h1>To Lure Young, Movie Theaters Shake, Smell and Spritz<\/h1>\n<p><span style=\"font-weight: bold;\">By\u00a0<\/span><a style=\"font-weight: bold; color: #000000;\" title=\"More Articles by BROOKS BARNES\" href=\"http:\/\/topics.nytimes.com\/top\/reference\/timestopics\/people\/b\/brooks_barnes\/index.html\" target=\"_blank\" rel=\"author\"><span class=\"byline-author\" data-byline-name=\"BROOKS BARNES\" data-twitter-handle=\"brooksbarnesNYT\">BROOKS BARNES<\/span><\/a><\/p>\n<p><a title=\"image courtesy of the Star Tribune\" href=\"http:\/\/apps.startribune.com\/blogs\/user_images\/smellovision_1.jpg\"><img decoding=\"async\" class=\"alignnone\" src=\"http:\/\/apps.startribune.com\/blogs\/user_images\/smellovision_1.jpg\" alt=\"\" width=\"480\" height=\"auto\" \/><\/a><\/p>\n<p>LOS ANGELES \u2014 Having tried 3-D films, earsplitting sound systems and even alcohol sales in pursuit of younger moviegoers, some theater chains are now installing undulating seats, scent machines and 270-degree screens.<\/p>\n<p>For an $8 premium, a Regal theater here even sprays patrons with water and pumps scents (burning rubber, gun powder) into the auditorium. Can\u2019t cope with two hours away from your smartphone? One theater company has found success with instant on-screen messaging \u2014 the texted comments pop up next to the action.<\/p>\n<p>\u201cWhen I step back and think about what will get people off a couch, in a car, down the road and into a theater, the answer is not postage stamp-sized screens and old seats,\u201d said Gerardo I. Lopez, the chief executive of AMC Entertainment, the No. 2 chain in the United States. \u201cWhy would they bother? What the hell, stay in the house.\u201d<\/p>\n<p>[ <a href=\"http:\/\/www.nytimes.com\/2014\/11\/30\/business\/media\/to-lure-young-movie-theaters-shake-smell-and-spritz.html\" target=\"_blank\">click to continue reading at NYTimes.com<\/a> ]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>from The New York Times To Lure Young, Movie Theaters Shake, Smell and Spritz By\u00a0BROOKS BARNES LOS ANGELES \u2014 Having tried 3-D films, earsplitting sound systems and even alcohol sales in pursuit of younger moviegoers, some theater chains are now installing undulating seats, scent machines and 270-degree screens. For an $8 premium, a Regal theater [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3,8],"tags":[],"class_list":["post-6217","post","type-post","status-publish","format-standard","hentry","category-culture-art","category-weirdness"],"_links":{"self":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/6217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/comments?post=6217"}],"version-history":[{"count":0,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/6217\/revisions"}],"wp:attachment":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/media?parent=6217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/categories?post=6217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/tags?post=6217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}