{"id":6121,"date":"2014-11-16T23:51:21","date_gmt":"2014-11-17T06:51:21","guid":{"rendered":"http:\/\/BigJimIndustries.com\/wordpress\/?p=6121"},"modified":"2014-11-18T23:57:54","modified_gmt":"2014-11-19T06:57:54","slug":"endgame-of-thrones","status":"publish","type":"post","link":"https:\/\/bigjimindustries.com\/wordpress\/2014\/11\/16\/endgame-of-thrones\/","title":{"rendered":"Endgame of Thrones"},"content":{"rendered":"<p><a href=\"https:\/\/stormlightsays.wordpress.com\/tag\/endgame\/\" target=\"_blank\"><em>from Stormlight Says&#8230;.<\/em><\/a><\/p>\n<h1>Google\u2019s Answer to Game of\u00a0Thrones<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"featured-image wp-post-image\" style=\"float: left; margin-right: 10px;\" src=\"https:\/\/stormlightsays.files.wordpress.com\/2014\/11\/screen-shot-2014-11-07-at-6-45-32-pm-e1415405397479.png?w=300\" alt=\"ENDGAME\" width=\"240\" height=\"152\" \/>The leaves have fallen from the trees and winter is on the way and here I sit at my computer with chills running down my spine. \u00a0Not from the cold but from the possibilities that one of <em>Google\u2019s<\/em> latest\u00a0announcements could have on the field of marketing and public relations.<\/p>\n<p><a title=\"The Verge - Welcome to 'Endgame,' Google's worldwide augmented reality game that begins today\" href=\"http:\/\/www.amazon.com\/gp\/product\/B00HU5NEQK?ie=UTF8&amp;tag=bigjimind-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B00HU5NEQK\" target=\"_blank\"><strong>Endgame: The Calling<\/strong> <\/a>is a series of sci-fi novels being written by author James\u00a0Frey and a project that he has challenged\u00a0<em>Google\u2019<\/em>s off-shoot company,\u00a0<a title=\"Niantic Labs - Wikipedia Entry\" href=\"http:\/\/en.wikipedia.org\/wiki\/Niantic_Labs\" target=\"_blank\">Niantic Labs<\/a>\u00a0to help turn into a marketing juggernaut. \u00a0Their\u00a0goal is to turn this story about\u00a012 teenagers that compete from around the globe in a high-stakes competition; into the starting point for something amazing. \u00a0<a title=\"John Hanke's LinkedIn Profile\" href=\"https:\/\/www.linkedin.com\/profile\/view?id=197984&amp;authType=NAME_SEARCH&amp;authToken=G2hR&amp;locale=en_US&amp;trk=tyah&amp;trkInfo=tarId%3A1415405065808%2Ctas%3Ajohn%20hanke%2Cidx%3A1-1-1\" target=\"_blank\">John Hanke<\/a>, the head of <em>Niantic Labs<\/em>, goes on to explain:<\/p>\n<blockquote><p><a title=\"The Verge - Welcome to 'Endgame,' Google's worldwide augmented reality game that begins today\" href=\"http:\/\/www.theverge.com\/2014\/10\/7\/6927605\/welcome-to-endgame-google-worldwide-augmented-reality-game\" target=\"_blank\"><em>Frey\u2019s vision was to do this as a book and game and a movie all together, and to use social media as a way to extend the universe and make it a place where people could really live within the game universe. \u00a0He had this whole thing conceived of as a never-before-done experience across all these media.<\/em><\/a><\/p><\/blockquote>\n<p>To understand how they could accomplish\u00a0this we have to look back a few years to <a title=\"Home of the Niantic Project\" href=\"http:\/\/www.nianticproject.com\" target=\"_blank\">Niantic Labs<\/a>\u00a0last project, <a title=\"Ingress game preview\" href=\"https:\/\/www.youtube.com\/watch?v=92rYjlxqypM&amp;feature=player_embedded\" target=\"_blank\">Ingress<\/a>. \u00a0Ingress\u00a0was created\u00a0as a real world battle between factions to control portals in cities across the globe. \u00a0People chose their faction, met their new community and worked together to go out into the real world to participate in a giant global game unlike any other before it.<\/p>\n<p>[ <a href=\"https:\/\/stormlightsays.wordpress.com\/tag\/endgame\/\" target=\"_blank\">click to continue reading at Stormlight Says&#8230;.<\/a> ]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>from Stormlight Says&#8230;. Google\u2019s Answer to Game of\u00a0Thrones The leaves have fallen from the trees and winter is on the way and here I sit at my computer with chills running down my spine. \u00a0Not from the cold but from the possibilities that one of Google\u2019s latest\u00a0announcements could have on the field of marketing and [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-6121","post","type-post","status-publish","format-standard","hentry","category-projects"],"_links":{"self":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/6121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/comments?post=6121"}],"version-history":[{"count":0,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/6121\/revisions"}],"wp:attachment":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/media?parent=6121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/categories?post=6121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/tags?post=6121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}