{"id":6026,"date":"2014-10-15T15:23:07","date_gmt":"2014-10-15T22:23:07","guid":{"rendered":"http:\/\/BigJimIndustries.com\/wordpress\/?p=6026"},"modified":"2014-10-19T15:29:10","modified_gmt":"2014-10-19T22:29:10","slug":"its-a-myth-that-kids-dont-read-anymore","status":"publish","type":"post","link":"https:\/\/bigjimindustries.com\/wordpress\/2014\/10\/15\/its-a-myth-that-kids-dont-read-anymore\/","title":{"rendered":"It’s A Myth That Kids Don’t Read Anymore"},"content":{"rendered":"

from Bloomberg BusinessWeek<\/em><\/a><\/p>\n

Print Alive and Kicking at Book Fair Feting Digital<\/h1>\n

By Alessandro Speciale <\/span> <\/span><\/p>\n

\n

\"Frankfurt<\/a>A worker sorts copies of James Frey’s book ‘Endgame’ at the Oetinger trade fair booth at the Frankfurt Book Fair, on Oct. 7, 2014. Photographer: Arne Dedert\/picture-alliance\/dpa via AP Photo<\/em><\/p>\n<\/div>\n

The book of the future could be crowdfunded, self-published or tied to a video game — you might even have voted on a key plot twist. Still, there\u2019s a good chance you\u2019ll be able to read it on paper.<\/p>\n

At this year\u2019s Frankfurt Book Fair, the publishing world\u2019s largest gathering, an industry that has been upended by digitalization and the rise of Amazon.com Inc. (AMZN:US<\/a>)<\/span> went in search of new business models. As reading habits change and e-books take center stage, the appetite for good storytelling is stronger than ever.<\/p>\n

Verlag Friedrich Oetinger GmbH, a children book\u2019s publisher that sells the Hunger Games series in Germany, is a case in point. While investing heavily in digital products and even creating its own coding unit, managing director Till Weitendorf isn\u2019t turning his back on print.<\/p>\n

For the first time, she said, representatives from gaming companies such as Ubisoft Entertainment were present at the fair in search of partners. The trend is already taking off. \u201cEndgame<\/a>,<\/strong>\u201d a book by American author James Frey, is being turned into an augmented-reality game by Google Inc. (GOOG:US<\/a>)<\/span>\u2019s Niantic Labs.<\/p>\n

As it publishes the German translation of \u201cEndgame<\/strong><\/a>,\u201d Oetinger is also trying to ease the passage from offline to online reading with Tigercreate, a platform to transform illustrated children books into animated, interactive e-books. The process used to require expensive programming for each new book and device, according to Weitendorf. Around 40 publishers have already signed up to use the platform, he says.<\/p>\n

[ click to read full article at Bloomberg BusinessWeek<\/a> ]<\/p>\n","protected":false},"excerpt":{"rendered":"

from Bloomberg BusinessWeek Print Alive and Kicking at Book Fair Feting Digital By Alessandro Speciale A worker sorts copies of James Frey’s book ‘Endgame’ at the Oetinger trade fair booth at the Frankfurt Book Fair, on Oct. 7, 2014. Photographer: Arne Dedert\/picture-alliance\/dpa via AP Photo The book of the future could be crowdfunded, self-published or […]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4,7],"tags":[],"class_list":["post-6026","post","type-post","status-publish","format-standard","hentry","category-literary-news","category-projects"],"_links":{"self":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/6026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/comments?post=6026"}],"version-history":[{"count":0,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/6026\/revisions"}],"wp:attachment":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/media?parent=6026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/categories?post=6026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/tags?post=6026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}